Why a Brand Audit will help your clients recognize who you are.
We’re living in a 21C new world. I call it Business Unusual. Because we’re all having different kinds of conversations across more platforms than we could ever imagine…. Some days, we’re not even quite...
View ArticleWear the hat of Brand Storyteller
Your Turn Challenge Blog © 2014–2015 YOUR TURN CHALLENGE BLOG Your Turn Challenge is a 7-day blogging challenge inspired by the Your Turn book by Seth Godin. Powered by readers (who are now writers)....
View ArticleBe A Master of Serious Play
Your Turn Challenge Blog Your Turn Challenge is a 7-day blogging challenge inspired by the Your Turn book by Seth Godin. Powered by readers (who are now writers.) I love a business card that stops me...
View ArticleWhy I love visual branding (and so should you!)
Are you mad about visual branding? Here’s a clue: Think about the last time you stopped in your tracks (gasping) with eyes wide open? Well, you might stop in your tracks on Fifth Avenue in New York....
View ArticlePersonal Branding: 8 elements and why you need to know them.
Meet Scott Brunelle: Scott was sitting in a lecture hall not so long ago when I was a guest lecturer at The University of Sydney Business School. Dr. Helen Parker had invited me to talk to students in...
View ArticleHow to Create a Strong Brand Message that’s Irresistible (7 Clues)
1. This is Business Unusual. We’re living in a 20C Global Village If you have a presence online, don’t forget for a second that the world is checking you out: 24/7. Whether you know it or not. Creating...
View ArticleSave the date: NY Brand Lab on July 23, North Sydney
A quick news flash: The next NY Brand Lab is happening Thursday, July 23 in North Sydney. (That’s right, Australia!) Topic: How to Stand Out in the New Digital Era? Clue: Build an Irresistible Brand....
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